The team at Boyd’s Alternative Health demonstrates a great marketing mix, here are a few of the things they do that other small/medium size business might benefit from:
Amazing Customer Service
This might seem obvious, but it’s sorely lacking in way too many businesses today. At a minimum, you need to do what you say you’re going to do. For example, if you advertise that you are open you should be open.
When you go a step further and add unexpected value, you will retain customers. Retention is far more affordable than endlessly working to acquire new customers. Once you have them, make them happy!
Consistently Offer Relevant Products & Services
It’s great to add products and services, but they need to make sense to your target market. Smart businesses will continuously improve their offerings, growing and adapting to market conditions and the natural evolution of their industry.
Boyd’s Alternative Health is a great example of a business that embraces technology to better serve their clientele while retaining the core products and services that attracted them in the first place.
Tell Your Story
Don’t get distracted by every new marketing gimmick to hit the airwaves. I have seen many, many business owners get stuck in the weeds of messaging madness. Figure out who you are, why you do what you do and who you hope to help.
At the risk of sounding cliche, authenticity is emerging as the clear winner in online messaging. Take it a step further and work with an experienced consultant who can ensure your message translates to search-friendly terms.
Engage Your Audience
Once you have a clear idea of what you want to say, focus your resources on sharing that simple message. A simple, streamlined message in a few key areas will pay off much more than trying to plug your business on every social media platform.
A clean website, a couple of well-tended social media outlets, a consistent e-newsletter and a Google business listing are a great way to maximize online reach without breaking the bank. If you have a physical location, a handful of print pieces can help improve POP sales and encourage visitors to subscribe to your digital correspondence.
Semi-annual sales, social media giveaways and promo pricing on services are a few of the ways the team at Boyd’s Alternative Health keeps their audience engaged.