Logo Design

//Logo Design
Logo Design 2020-11-25T12:22:02-07:00

Logo Design

When designing a logo, there are many points to consider, most notably:

  • Is it easy to re-size (scalable); Can it be made smaller and larger without losing detail or quality?
  • Logos shouldn’t be overdrawn or complex. They should be easy to recall.
  • Logos should be ready for any application, from your website to a billboard.
  • Logos should be one or two colors; logos that rely on many colors may be problematic in production.
  • A successful logo is still impactful in black (business forms, laser cutting, etc)

The Meringue 3.14 Logo Process

When you work with Meringue3.14 to design your logo, you work with a team (albeit a tennis team) of designers who will spend time with you up front to determine your style and the significance of your company logo before we begin. Then, depending on what we uncover in your complimentary consultation, we will recommend a package suited to you.

During the process, we help guide you through the steps and indicate the important elements of defining the best design. As we get to know you and your company we can offer marketing tips, pointing out creative ways your new logo can be used to promote your unique business.


Fast Track Logo Design                                                                             $775


Perfect for the budget-minded business owner

Our most popular design package, the Fast Track Logo Design, is an ideal solution if you have an existing logo or an idea in mind. Package includes:

  • 20 Point Brand Audit, completed by you, to tell us your target market, logo usage and potential regulatory and licensing issues

  • 4-7 initial ideas (encompassing 2-3 concepts)

  • Two graphic designers to give you distinctly different approaches and designs

  • Full file release in a variety of formats (AI, EPS, PNG, PDF & JPG) so you can send
    to everyone including web developers, printers and even to other graphic designers

  • Brand Specification Sheet identifying your fonts and colours to ensure consistency in your material

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“From our first meeting it was obvious that Amy and her team are passionate about their work, with the added advantage of being very good at it! They guided us through the “process” of making decisions, gave good feedback, and made it virtually painless. We are extremely grateful for their work, and feel proud of the outcome.”

Kathryn, Pet Memory Keepers



Five Step Branding & Logo Design Package                                       $1475


Perfect for the seasoned business owner whose image is VITAL or the startup company who has not yet determined their business name. This package also works well for large corporations who require board consensus as the added design rounds ensure that everyone is comfortable at each stage of development.

With the more comprehensive branding and logo design package, Meringue3.14 draws less on your input and relies more on our own research and creativity in presenting you with 10 – 12 initial ideas (encompassing 5 or 6 concepts/themes).
Meringue3.14’s deluxe branding package includes:

  • A telephone interview where we use our unique 20 Point Brand Audit to determine your target market, discuss potential logo usage and identify potential regulatory and licensing issues

  • Company name and tagline are key elements of the brand; this package includes an inspection of these items and a brainstorm on how to improve them to help distinguish you from your competition

  • Three graphic designers to ensure a well rounded creative approach and added input as to the best way to approach your brand given your competitive market

  • 8-10 initial ideas (encompassing 4-5 concepts) for a more comprehensive approach. Draws less on your input and more on our research and creativity

  • Full file release in a variety of formats (AI, EPS, PNG, PDF & JPG) so you can send to everyone including web developers, printers and even to other graphic designers

  • Brand Specification Sheet identifying your fonts and colours to ensure consistency in your material


“My experience with Meringue has been in-valuable… they worked diligently on developing my logo. They had so many wonderful ideas and furthermore helped direct me to what worked and what wouldn’t work from a visual and conceptual perspective. I get compliments on my logo from clients, business associates and even strangers. Without Meringue3.14 I wouldn’t have been able to build such a strong image for my company. They have really enhanced my ability to  be the premier and most recognizable concierge company in Calgary.”

Time is money logo
Cynthia Pickering – Time Is Money Executive Concierge


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