Smarter marketing, stronger strategy, and custom work that's never cookie-cutter. Artificial intelligence has become one of the biggest topics in marketing, and for good reason. New tools seem to appear every week, each promising to create content faster, build websites, answer customer questions, or automate entire workflows. We've embraced AI at Meringue 3.14 because it helps us work more efficiently, [...]
Let’s start with the obvious: Canva is useful — and that’s why so many businesses try making Canva logos as a quick solution. Click here for a quick read on all the reasons we LOVE Canva. It’s fast, accessible, and excellent for everyday business needs — social graphics, presentations, internal docs, quick marketing pieces. It earns its place in the [...]
If you’ve heard the term cookie scanning and thought, “I should probably understand that, but I don’t,” you’re not alone. Cookie consent has become a regular part of modern websites, especially in Canada, where expectations around transparency and privacy continue to evolve. But cookie consent isn’t just about adding a banner — it’s about making sure what you’re telling visitors actually reflects what your [...]
At Meringue 3.14, we love Basecamp because it keeps everything simple and organized. Unlike more complex tools like Notion or Asana, Basecamp’s checklist interface helps us focus on one task at a time. It’s a timesaver for clear feedback, visible deadlines, and keeping project updates in one place—all of which save you time and money. Keep content and feedback in [...]
Have you ever wondered why some businesses always seem to show up first on Google while others are like finding a needle in a haystack? It’s all about local search optimization. If your WordPress site isn’t set up to target local customers, you’re missing out on valuable traffic. But don’t worry—we’re here to help! We’ll walk you through some easy [...]
Long-form content may feel outdated and boring, but it does have some merit. Meaty publications, if done well, can position you as an authority, boost your brand reputation and improves your organic SEO. What is long-form content? Long-form content is any piece of content, such as blog posts, articles, videos, podcasts, or e-books, that is longer and more detailed than [...]
Are you a creative type that loves pulling your ideas together in a Canva project but you struggle to achieve a professional result? You're not alone! More and more of our clients are getting on the Canva bandwagon and we LOVE it! It is a GREAT way for us to create and collaborate. How a Digital Marketing Agency like Meringue3.14 [...]
Marketing 101: The Importance of Building Brand, Systems & Relationships To ensure we're cookin' something good we have 3 staple ingredients for EVERY client account: brand, systems, and relationships. 3. Building a Strong Brand Your brand is your identity. It represents not just the products or services offered but also your values, mission and your promise to your clients. It's [...]
Setting digital marketing goals involves several key steps to ensure clarity, measurability and alignment with your business objectives. Goals should be specific and clearly defined. Determine your objective, something broad like "increase website traffic." Then, specify the goal you wish to achieve, such as "increase organic search traffic by 30%." A good marketing goal is quantifiable so that you can [...]
In the world of presentations, whether traditional talks or online platforms like TikTok or webinars, one truth remains steadfast: Content is King. While it’s important to present yourself well, what truly matters is the substance of your presentation and the knowledge you convey. In the not-so-distant past, people gathered in rooms to hear presenters speak on a topic. Slideshows were [...]
