Building a brand isn’t just about looking good — it’s about being the name that is top of mind when someone is seeking your product or service, and how it works alongside your systems and relationships to drive real growth. A stunning logo can’t hide a bad reputation, and a poor logo is unlikely to cast shadow on a great [...]
Let’s start with the obvious: Canva is useful — and that’s why so many businesses try making Canva logos as a quick solution. Click here for a quick read on all the reasons we LOVE Canva. It’s fast, accessible, and excellent for everyday business needs — social graphics, presentations, internal docs, quick marketing pieces. It earns its place in the [...]
Are you a creative type that loves pulling your ideas together in a Canva project but you struggle to achieve a professional result? You're not alone! More and more of our clients are getting on the Canva bandwagon and we LOVE it! It is a GREAT way for us to create and collaborate. How a Digital Marketing Agency like Meringue3.14 [...]
Marketing 101: The Importance of Building Brand, Systems & Relationships To ensure we're cookin' something good we have 3 staple ingredients for EVERY client account: brand, systems, and relationships. 3. Building a Strong Brand Your brand is your identity. It represents not just the products or services offered but also your values, mission and your promise to your clients. It's [...]
These days, one of the hardest tasks can be to create a plan and then stay the course. We are bombarded with flashy sexy promises and solutions for quick sales and exponential growth. Problem is, most entrepreneurs get stuck in the setup stage and fail at the execution. Time, money, frustration, updates - many obstacles get in the way - [...]
We are often asked to explain the difference between a logo and a brand. While the two are often used synonymously, understanding the difference can be helpful for business owners looking to etch out their niche in an ever-growing market. What is a logo? When starting out with a new client, we send out a branding questionnaire. This series of [...]
More and more clients are reaching out to us for input on capturing and creating videos for use in their digital marketing mix. While we have tons of ideas for content, the sticking point tends to be the follow through.  Clients get excited when we brainstorm ideas with them but the project quickly becomes overwhelming. They worry about... trying [...]
Entrepreneurs are all creators of some sort - dreamers, inventors, innovators. Entrepreneurs have no shortage of ideas for their marketing. However, after the initial brainstorming session, they're immobilized worrying about the finished product and all the work that needs to be done. This is the roadblock we are aiming to remove. If we stop thinking about "marketing" (ie the blog, [...]
With more and more DIY design tools for entrepreneurs and digital marketers, we are seeing an uptick in poorly executed ads and promotions. Design matters and even the best templates can be mangled by well-intentioned staffers. The first thing you need to do is to ATTRACT AN AUDIENCE. Think about printed material from a distance, or digital material when scrolling. [...]
First, there were 4 The term "marketing mix" is a foundation model for businesses, historically centered around Product, Price, Place, and Promotion. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market. Wikipedia The 4Ps are fairly straight forward and most business owners spend time thinking [...]
