Logo Design


When designing a logo, there are many points to consider, most notably:

  • Is it easy to re-size (scalable); Can it be made smaller and larger without losing detail or quality?
  • Logos shouldn't be overdrawn or complex. They should be easy to recall.
  • Logos should be ready for any application, from your website to a billboard.
  • Logos should be one or two colors; logos that rely on many colors may be expensive in production.
  • A successful logo is still impactful in black and white (business forms, faxes, cheques)
 

The Meringue 3.14 Logo Process

 

When you work with Meringue3.14 to design your logo, you work with a team (albeit a tennis team) of designers who will spend time with you up front to determine your style and the significance of your company logo before we begin. Then, depending on what we uncover in your complimentary consultation, we will recommend a package suited to you.

During the process, we help guide you through the steps and indicate the important elements of defining the best design. As we get to know you and your company we can offer marketing tips, pointing out creative ways your new logo can be used to promote your unique business.

 

Fast Track Logo Design                                                                             $449

 

Perfect for the budget-minded business owner


Our most popular design package, the Fast Track Logo Design, is an ideal solution if you have an existing logo or an idea in mind.

Our entry level package includes:

  • A “20 Point Brand Audit”, completed by you, to help you determine your target market,  potential logo usage and regulatory and licensing issues
  • 6-8 initial ideas (encompassing 2 or 3 concepts) to ensure we capture what you are looking for
  • Two graphic designers to give you distinctly different approaches and designs
  • Full file release in a variety of formats (AI, EPS, TIFF & JPG files) so you can easily send to everyone from web developers, to printers and even to other graphic designers
  • A detailed spec sheet identifying your fonts and colors to ensure consistency in your brand no matter who is working with your logo



 

Let’s Get Started

"...From our first meeting it was obvious that Amy and her team are passionate about their work, with the added advantage of being very good at it! They guided us through the "process" of making decisions, gave good feedback, and made it virtually painless. We are extremely grateful for their work, and feel proud of the outcome. Thank-you Meringue 314."

Kathryn
Pet Memory Keepers
   

Five Step Branding & Logo Design Package                                       $875


Perfect for the seasoned business owner whose image is VITAL or the startup company who has not yet determined their business name. This package also works well for large corporations who require board consensus as the added design rounds ensure that everyone is comfortable at each stage of development.


With the more comprehensive branding and logo design package, Meringue3.14 draws less on your input and relies more on our own research and creativity in presenting you with 10 - 12 initial ideas (encompassing 5 or 6 concepts/themes).


Meringue3.14’s deluxe branding package includes:

  • A telephone interview where we use our unique “20 Point Brand Audit” to determine your target market, discuss potential logo usage and uncover regulatory and licensing issues
  • The company name and tagline are crucial elements of the company brand; this package includes an inspection of these items and a brainstorm on how to improve them to help distinguish you from your competition
  • Three graphic designers to ensure a well rounded creative approach and added input as to the best way to approach your brand given your competitive market
  • 10-12 initial logo ideas in Round 1 (encompassing 4 or 5 concepts) to ensure we capture what you are looking for
  • Full file release in a variety of formats (AI, EPS, TIFF & JPG files) so you own your files and can easily send to everyone from web developers to printers and even to other graphic designers (though we’re confident you won’t be looking!)
  • A SECOND SET of logo files with the tagline built in
  • A detailed spec sheet identifying your fonts and colors to ensure consistency in your brand no matter who is working with your logo



"My experience with Meringue has been in-valuable... they worked diligently on developing my logo. They had so many wonderful ideas and furthermore helped direct me to what worked and what wouldn't work from a visual and conceptual perspective.

The result- a logo that people remember and continue to remark on the impression it makes. This has further been enhanced by the business card we developed (from the double sided aspect to the heavy weight of the card) to the pamphlets and print ads.
 
I get compliments on my logo from clients, business associates and even strangers. Without Meringue3.14  I wouldn't have been able to build such a strong image for my company. They have really enhanced my ability to  be the premier and most recognizable concierge company in Calgary......."


Cynthia Pickering
Time Is Money Executive Concierge

Let’s Get Started