Avoiding a Home Made Brand
Perception is everything. Just because your business is home based does not mean that your promotional materials should be homemade. Here are the 3 key pieces that, when handled professionally, will have your prospects seeing you the way you want to be seen.
the brand
Never ever claim a piece of clipart as your logo. The very essence of a brand is it’s uniqueness - it’s ability to set you apart from the rest. Have a logo custom designed to represent your company and your philosophy. Less is more. Consumers equate simplicity with success - a cluttered image will cloud perception.
the business card
Possibly your most important sales tool, the business card is always with you and is often the only link between you and a potential client. Form and function are equally important - your contact information is irrelevant if your card is in the recycle bin. Invest in a good business card and pass it on with confidence.
the website
Lastly, a tightly designed website is current and informative. Skip the bells and whistles - a simple, streamlined site will captivate your audience with quick load time, focused content and up-to-date products and services. Invest in a CMS (Content Management System) so you can make your own changes and be search engine friendly.
Amy Perzan Merrill is a graphic designer in Calgary, Alberta. Her company, Meringue 3.14, specializes in creative branding and cost-effective print solutions for small business. For more great tips on how you can turn your material into powerful marketing and communication tools, subscribe to "Designer” , Amy's monthly ezine.